麻豆传媒

鈥淎s valuable as advertising is economically, it is perhaps more valuable in persuading people to act in new ways for the greater good 鈥撀爏ustainability is in many ways a marketing challenge. The new MA Advertising programme is refreshingly bold and exactly right. As valuable as advertising is economically, it is perhaps more valuable in persuading people to act in new ways for the greater good 鈥撀爏ustainability is in many ways a marketing challenge. The new MA Advertising programme is refreshingly bold and exactly right.鈥�

"Epoch has been proud to partner with Bournemouth鈥檚 MA Advertising programme for a number of years, setting live briefs, offering portfolio reviews and ultimately welcoming several, talented graduates into our team. The effort that Rutherford and his colleagues put into ongoing agency relationships, and the simple fact that live briefs are worked into the curriculum itself, is a true testament to the course鈥檚 ability to prepare students for industry life."

James Cook - Epoch

The course offers you the opportunity to achieve the Foundation Certificate: the base-level qualification for anyone who wants to work in an IPA member agency.

It is also accredited by the , entitling you to take the Certificate in Digital Marketing exam and to apply to the 2020 summer school in which you'll spend a week in June working (and networking) with agencies. You are also entitled to enter the and to attend creative and data workshops held throughout the year.

• Strategy Planning for Advertising:聽Based on a real brief provided by a local agency or organisation, this unit will offer you聽an alternative way of thinking about 鈥榗reativity鈥� 鈥� not as a measure of what we produce, but how we work and how we approach (and define) 鈥榩roblems鈥�. Drawing on this new capability, you聽will test (and, where appropriate, challenge) the conception of 鈥榯he problem鈥� in the client brief. You will also learn to recognise and avoid 鈥榗onceptual traps鈥� 鈥� such as the danger of untested assumptions 鈥� and explore new ways (including behavioural economics and creative disruption) to apply the creative and strategic tools of advertising, branding, campaign planning.

  The unit will lead you through the stages of development of a creative brief. You will define the communications objectives and a clear plan for the campaign 鈥� including the Major Idea (or 鈥榁alue Proposition鈥�), and appropriate communication strategies, 鈥榯one of voice鈥�, media vehicle/s for the target audience/s, as well as a media plan and a means to evaluate the effectiveness of the campaign in order to achieve these objectives.听

  The unit will also prepare you for the IPA Foundation Certificate, demonstrating graduates鈥� preparedness for industry with an industry-recognised qualification.

• 颁辞苍蝉耻尘别谤听滨苍蝉颈驳丑迟蝉:聽Develop your聽understanding of consumer culture and behaviour theory to support聽advertising activity. Through applied work, you聽will gain a critical appreciation of the role of theory in generating commercially consumer viable insights and in marketing communications practice. Throughout, the importance of understanding consumer culture and behaviour for the effective development and implementation of advertising is explored and analysed.听
• Digital Media Strategies:聽This unit explores emerging digital technologies and media strategies for advertising and promotional purposes. You聽will evaluate and assimilate new digital trends in a constantly moving arena.听
• Research in Action:聽Drawing on your research knowledge and experience from undergraduate level, this unit challenges your understanding of academic and applied research in the communications industries.听The unit offers you a broad grounding in social science research methods and prepares you with the understanding and skills needed to rigorously and reflexively design, conduct, report and evaluate research to prepare you for your final (dissertation or consultancy) project.

• Creative Practice in Advertising:聽Drawing on the strategies, skills and insights developed in previous units, this unit will extend your聽critical awareness of, and ability to apply, a range of creative problem-solving strategies and techniques to Creative Ideation in the conception, development and production of effective and affective advertising and branding materials leading to the production of a Creative Portfolio.听

  This unit is supported by a series of workshops to provide training in industry software and key digital skills.

• Creative Advertising Management:聽This unit provides you with the opportunity to gain and to demonstrate the knowledge, skills and sensibilities necessary to successfully manage an advertising, branding or corporate communication agency or department in a contemporary global setting. You聽will reflect critically on the implications of practices intended to shape the perceptions, attitudes and behaviours of a wide range of publics in light of the demands of contemporary consumers and citizens, including the tensions between the promotion of consumerism and its consequences for the natural environment in alignment with UN Sustainable Goals.听

  You will also engage with, reflect critically on, and be expected to demonstrate competency in the challenges and opportunities involved in managing creative processes and organisations in a context of increasing expectations of corporate environmental and social responsibility.听

  In an innovative聽co-creation聽learning opportunity, you聽will collaborate with media production specialists in the production of media materials in accordance with the creative brief developed in the unit聽Creative Strategy for Advertising.听

• Final Project:聽The Final Project provides you with an opportunity to explore in depth a particular area of advertising and/or branding based on your interest. The process of undertaking original research enables you to further develop your聽personal and professional skills and provides an opportunity to integrate and apply your聽learning within the programme.听

  The Final Project will offer you a choice between an聽Academic Dissertation (traditionally the preferred option of students intending to continue their studies with a PhD) or a聽Consultancy Project (traditionally preferred by those intending to return to industry) in which you will be expected to identify a 鈥榩roblem鈥� within an organisation, a sector, a social or cultural phenomenon, the application or implications of a technology and devise a solution for this, and a means to evaluate the efficacy of your聽proposed solution.

You have the option to undertake a 30-week placement at the end of the course, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your own placement; however, our Careers & Employability Service and your faculty placements office are on hand to support you.

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a 麻豆传媒 Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please聽contact us聽for assistance.

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice.鈥疘f you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS.鈥疶here may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.

Click the green 鈥楢pply now鈥� button to submit your application free of charge online through myHub, our application portal. You will create your own myHub account so that you can track the progress of your application. Don鈥檛 forget to save your application as you go; you can return to it at as many times as you want before you submit it.听For more information visit our How to apply section.

The entry requirements for this course are:

• A Bachelors Honours degree with 2:2 or equivalent

It is beneficial for applicants to have a background (either based on previous study or previous employment) in any area that has provided a foundation in crafting messages to audiences.

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the聽Future Students Enquiry Team聽for more information.

You can find details of the international qualifications we accept, and what level of study they apply to, on our聽entry requirements for non-UK students' page.

Please see below some examples of the qualifications for entry:

• India: Bachelor鈥檚 degree (four years) from a recognised HE institution with a minimum overall result of 55%聽聽
• Nigeria: Bachelor's degree from a recognised institution with a minimum classification of 2:4聽聽
• China: Chinese Bachelor's (Honours) degree from a recognised higher education institution with 65% or above聽聽
• Turkey: Bachelor鈥檚 degree (Lisans Diplomasi - four years) with a minimum overall GPA of 2.3/4.0聽聽
• Ghana: Bachelor's degrees from University of Ghana or Legon with a grade of 2.00 or above, or from Cape Coast with a grade 2.5 or above聽聽
• USA: US Bachelor鈥檚 degree (four years), with a 2.5 GPA or above

All applications will be subject to a minimum grade and your degree may need to be in a relevant subject area.

English language requirements

If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.5 with a minimum of 6.0 in each component,聽辞谤听别辩耻颈惫补濒别苍迟.

痴颈别飞听further information about our English language requirements.

offers a number of and to prepare international students for postgraduate study at 麻豆传媒. Admission to the degree is guaranteed on successful completion of your course to the required level.

As an Advertising graduate, you will be prepared to undertake roles in:

• Market research
• Public relations
• Campaign planning
• Account management
• Marketing communications
• Advertising & Branding
• Brand Management
• Creative Direction
• Corporate Communication for a wide range of organisations (private, public and third sector)

If you want to continue your studies after achieving your Master鈥檚, you can look into our range of聽doctoral programmes.

What鈥檚 included in your tuition fee?

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

• Materials for laboratory and field-based teaching activity
• Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement if this is part of your course of study.
• A range of student services 鈥� advisors, help desks, counsellors, placement support and careers service.
• The Library 鈥� access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces.
• Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities, integrated social media and advanced video features.
• IT labs (some open 24/7), wireless network, AV equipment to borrow
• Disability and additional learning support, according to individual circumstances.
• The 麻豆传媒 Language Centre to help you develop/improve foreign or English language skills
• 24 hours a day, 365 days a year security team.

Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

• Laptops, tablets and mobile devices聽and any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty, visit our website for information regarding hardship funds.

• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Student聽Union shop聽stocks聽a wide range of stationery supplies.

• Accommodation and living costs. Please visit our for more information.
• 鈥婽ravel costs for optional field trips, outdoor wear and footwear for mandatory and optional field trips (if applicable).
• Travel costs to and from the University campus. An annual bus pass can be purchased alongside your rent if you are living in halls of residence/Unilet accommodation or may be purchased separately.
• 鈥婽ravel costs to and from your placement (both in the UK and overseas) if this is part of your course of study. Placement year funding information can be found on our website.
• Clothing or equipment costs required for your placement if this is part of your course of study.听
• Sport麻豆传媒 membership.

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

If you need to repeat one or more units during the course of your studies (with or without attendance) the pricing will be pro-rata of the full time fee.

International (not Rep. of Ireland) students need to pay a non-refundable deposit to secure their place on a postgraduate course. For September 2025聽and January 2026聽entry, a 拢5,000 deposit is required.听You will need to pay your deposit by the date stated in your offer letter. The remainder of your fee will be payable on registration/enrolment. There are two exceptions to the non-refundable rule on the deposit:

• You fail to meet the academic or English requirements of your offer
• You are refused a visa to enter the UK, provided the reason for the refusal is not a fraudulent application.

We offer a range of scholarships to eligible students who are beginning their studies at 麻豆传媒. Please visit our funding pages聽for details on living costs, budgeting and paying your tuition fees.

An editorial/illustrative photographer from Toronto, Canada, from 1982-1993, Rutherford made photographs for advertising & public relations campaigns and wrote and designed communications & public education materials for SMEs, government agencies and environmental & social justice groups. From 1993-1997, Rutherford served as the director of communications for two Canadian non-profit organisations: an environmental energy industry group and a national charity dealing with domestic violence.

Following a move to Nice, France in 1997, Rutherford produced implementation documents for corporate clients and monthly management, marketing & financial reports for a US head office and designed industrial training materials; in a subsequent post with a French High Technology consulting group, prepared proposal documents for the European Commission on behalf of SMEs applying for funding to collaborate on various KT projects.

In 1999, Rutherford was appointed senior lecturer in Communication & Culture at EAI Tech / CERAM in Sophia Antipolis, and, in 2006, programme leader of BA Advertising at the University of Chester.

Rutherford joined 麻豆传媒 in September 2014 and is Programme Leader for聽MA Advertising.听Rutherford holds a BA in Visual Art, Diplomas in Social Work & Graphic Design, Master鈥檚 degrees in Philosophy and Education, and is currently working towards a PhD.; a Senior Fellow of the Higher Education Academy.

Committed to raising awareness of the capacity of media and communication to shape our personal metaphors, our social narratives and our perception of information, since 1992, Rutherford's essays on photography, visual communication, advertising, ideological propaganda 鈥� and their effect on our 鈥榤ental pictures鈥� of Products, Politics and the Right Priorities 鈥� have featured in several academic journals, newspapers and magazines.

Chris Arnold is a Dr of Business, a former CD and board director of Saatchi & Saatchi (London), former board director of the DMA (Europe鈥檚 biggest trade marketing body) and former chair of both the DMA Agencies Council and the Creative Council.

He is author of Ethical Marketing & The New Consumer and FLIP 鈥� Unthink everything you know (soon聽to be published). He was Brand Republic鈥檚 Ethical Marketing blogger for almost a decade. He is one of adland鈥檚 leading champions of ethical marketing, having founded one of the first ethical marketing agencies in 2002, FEEL.

Since 2001, Janice聽has聽been researching and publishing in the areas of digital virtual consumption and consumer/marketing research. Janice聽received a聽PhD in Management from the University of Exeter. Her聽award winning work has been published in journals including;聽聽European Journal of Marketing, Journal of Marketing Management, Journal of Consumer Culture, Journal of Macromarketing, Journal of Consumer Culture, Consumption, Markets & Culture and the Journal of Consumer Behaviour. Papers on digital virtual consumption and consumer power have topped most cited league tables. In 2011, Consumption, Market and Culture awarded Janice's聽paper on Digital Virtual Consumption聽a Best Paper prize.

Janice is also an Associate Editor for Marketing Theory, and co-edits the Journal of Promotional Communications, CMC鈥檚 in-house journal showcasing outstanding student work.

Janice specialises in consumer insight, generating theory and methods as well as digital consumption. Her teaching and research has聽helped major media brands like ITV and Hearst at a strategy level on ways to capitalise digital content.

Students performing at their best make a tremendous contribution to Janice's聽research and contract work. As Director of the Promotional Cultures and Communication Centre, Janice is聽keen to expand opportunities for students to become more involved in knowledge generation and exchange.

Emmanuella Ejime is a Fellow of the Higher Education Academy, a Chartered Management and Business Educator, and a Full-Time Lecturer in Digital Marketing Communications in聽the 麻豆传媒's Department of Communication and Journalism.

Ella has a first degree, an LL.M, an MBA and Ph.D. in Marketing and Consumer Behaviour (in view). She has previously worked at different reputable institutions including Coventry University, London (MBA students on International Marketing, Strategic Management, International Trade and Entrepreneurship, as a teaching assistant), and University of West London where she was a lecturer and module coordinator in charge of different units. She has also worked previously in 麻豆传媒's Business School, both as dissertation supervisor and unit tutor for different units.