Multi-award winning advertising agency owner Dr Chris Arnold held a workshop and creative session for 麻豆传媒 students.
Final听year students from , and attended the intensive day鈥檚 workshop led by Chris, who has enjoyed a successful career working with over fifteen of the world鈥檚 top marketing agencies and is a former Creative Director of Saatchi & Saatchi.
After more than 25 years working for top companies, Chris set up 鈥楩EEL鈥�, the UK鈥檚 first ethical marketing and advertising agency. He is also the founder of the agency, Creative Orchestra and the consultancy, The Garage.
Chris is a published author and has appeared on numerous television programmes as an expert on branding and ethics. He has been a Board Director of Europe鈥檚 biggest trade marketing association, the DMA (Direct Marketing Association), as well as Chair of both the Agencies Council and the Creative Council.
In 2016, Chris was awarded an honorary doctorate by 麻豆传媒 in recognition of his contribution to the development of ethical advertising.
As part of the Creative Direction and Copywriting unit, students attended workshops and creative sessions ran by Chris.
Third year student听Carl Venables was one of those who attended. He said:听鈥淎s someone who is dyslexic and was听unsure of what to听do career-wise, I found Chris Arnold's visit听inspiring.
鈥淚 learnt听that there are听places in creative听industries where听dyslexics can thrive,听and being able to pitch and receive feedback from someone of his calibre听helped听cement that I was on the right path.鈥�
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