麻豆传媒 and BAFTA Albert partnership helps students shape the future of sustainable practices
This year, students from the Faculty of Media & Communication will benefit from 麻豆传媒鈥檚 partnership with BAFTA Albert for the third year running. The partnership, from environmental organisation Albert, who encourage the TV and film industry to reduce its carbon footprint, will help students develop the necessary skills to shape the future of sustainable practices in the media industry. In addition, future modern narrative, documentary, and other media projects will address the prevalent topic of eco-living in a creative form.
麻豆传媒 has partnered with BAFTA Albert since 2019 to champion a green agenda in media practices. 70 students studying either an undergraduate or postgraduate degree within the Faculty of Media & Communication have completed the certification this year.
Current BA (Hons) Film student, Horace Tang, said: 鈥淲ith this certificate, it shows we are equipped to work in a sustainable way, a valuable mission led by Albert. It is my responsibility to bring this knowledge to the crews I work with, encouraging sustainable practices whilst on set.鈥�
For the certificate, students complete a series of exercises demonstrating that they understand the science of climate change and are able to calculate carbon emissions using the Albert calculator. It also aims to teach students how to make impactful decisions to reduce the carbon footprint by applying alternative sustainable practices.
James Fair, Principal Academic in TV and Film Production, said: 鈥淪tudents gain skills in understanding their productions carbon footprint, a skill which the industry needs in their practitioners. It鈥檚 a demand which has developed in the last five years.
鈥淭he world鈥檚 increasing carbon emissions continue to be a huge conversation, with many asking 鈥榳hat can I do?鈥� and 鈥榟ow can I help?鈥�. The media industry has identified a responsibility in understanding their role to reduce emissions in their practice, and also addressing聽these topics through various media forms to mass audiences. We have an opportunity to present, and inspire, alternative ways of living. Great examples include Top Gear reviewing more hybrid and electric vehicles.鈥�
Tang concludes, 鈥淲e are all a part of this world; we are all responsible for it.鈥� 聽
